BY Pieter Zijlema

Pieter Zijlema, CEO Pluq


Three years ago, I said, “Pieter, you are not going to just stand about watching the ice caps melt and sea levels rise”.

Global warming has been on my mind for a long time. According to multiple studies, it’s sink or swim. We should not support a world that threatens to become unlivable for our children. We can’t do that…

According to the IPCC, we are in control of our own destiny. We don’t necessarily need to take draconian measures to reduce harmful greenhouse gases and make the air cleaner. We will be well on our way if we all switch to electric vehicles.

That’s why we started Pluq. We provide charging points to schools, restaurants, hotels, museums, hospitals, car parks, institutions, amusement parks, zoos and companies with parking facilities. By offering units free of charge, we make them accessible to everyone, including companies that do not have the budget to invest in them. Once there are more charging points, people are more likely to opt for electric vehicles. Fortunately, more EVs are already being sold than petrol cars.

I have been working on the energy transition for more than 12 years now. I have held strategic positions at major energy companies. Although inspiring things are happening everywhere, the pace must increase.

Change starts by taking action.

Mobility needs to become electrified as soon as possible. We all have an interest in clean air. I invite you to join me in securing our children’s future. We are not going to make a difference by standing aside. 

Will you join us?

Pieter Zijlema