Why invest in char­ging sta­tions and not in your core business ?

Companies sometimes regard charging stations as a sensible investment. They even want to turn them into a business model. But why would you do

Now it feels like I am prea­ching to the choir and trying to convince you that you should not invest in char­ging sta­tions because we want to do it for you. 

In a way, of course, it is. Pluq would like to ins­tall char­ging sta­tions at your loca­tion. But with this blog, I main­ly want to pro­tect you from a fiasco.

We have alrea­dy esta­bli­shed that there is still a great deal of igno­rance in the world of char­ging sta­tions. As a result, you risk recei­ving the wrong advice. That risk often trans­lates into high bills.

  • Construc­tion is more expensive
  • More cable was nee­ded than expected
  • No future expan­sion is envisaged
  • The repa­ving cost more man-hours than anticipated
  • Raw mate­rial prices are rising

An excess of 30% is no excep­tion, with all sorts of nas­ty conse­quences. The mal­func­tions in the long run or the pre­ma­ture need for expan­sion mean you have to cough up a hef­ty sum while you have not yet ear­ned back the pre­vious investment.

One of our very first cus­to­mers, the owner of a small res­tau­rant in Bra­bant, was plan­ning to buy and ins­tall char­ging sta­tions him­self. After recei­ving seve­ral quotes, he cal­cu­la­ted that three char­ging sockets would cost him 25,000 euros. All-in. This sho­cked him. Accor­ding to his cal­cu­la­tions, it would take at least six years to earn this amount. If he used this money to reno­vate two hotel rooms, he could charge 20 euros more per night. The upshot was that he left the char­ging sta­tions” pur­chase, ins­tal­la­tion, and main­te­nance to us.

Why invest in char­ging sta­tions if it is not your core business ?

There is so much more to it than meets the eye. What do you do if someone drives a char­ging sta­tion out of the ground ? Do you know about soft­ware updates and modem adjust­ments ? What do you do when in 2030, over 30% of cars will be elec­tric, and you will need many more char­ging sta­tions to meet the elec­tri­ci­ty demand ? Are you able to moni­tor and manage an intel­li­gent sys­tem of char­ging sta­tions that talk to each other ?

A large office com­plex faci­li­ty mana­ger recent­ly told me that he did not want to invest in char­ging sta­tions because the return was too low. Small fruit”, he said, not worth it. He’d ins­tead invest in upgra­ding the buil­ding and opted for a full char­ging sta­tion ser­vice. He didn’t want to call a mecha­nic eve­ry time there was a pro­blem. It was a waste of time.

Free char­ging sta­tions are ideal for businesses :

  • who have no money but want to offer their customers.a rechar­ging service
  • who have money but believe that “aty­pi­cal acti­vi­ties” should not cost anything.
  • Who wants to invest money in char­ging sta­tions but is afraid of losing focus on their core business.
  • Which have such high tur­no­vers that relie­ving them of the bur­den is more pro­fi­table than the long-term return.

Each com­pa­ny will have a dif­ferent argu­ment. From conver­sa­tions with cus­to­mers, it has become clear that invest­ments in the core busi­ness gene­ral­ly gene­rate more tur­no­ver than an invest­ment in char­ging stations.

As the direc­tor of a theme park, you should think twice about inves­ting 100,000 euros in a char­ging sta­tion with 10 posts or use the money to buy a new rol­ler coas­ter and let a char­ging sta­tion spe­cia­list take care of it all for free.

At Pluq, we tend to think it’s a no-brainer…

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