The Dutch destination charging specialist Pluq is continuing to expand its charging infrastructure for conference and seminar properties in Germany. The cooperation with Chateauform, where Pluq has installed a total of 24 charging points across six locations, provides an example of how Pluq’s “Charging as a Service” model can be rolled out across property portfolios.
- A total of 24 charging points are already available across six German Chateauform locations: Schloss Krickenbeck, Burg Hemmersbach, Schloss Ahrenthal, Schloss Velen, Schloss Rothenbuch, and Seminarhaus Starnberger See
- CAPEX and OPEX-free operator model: Pluq covers the financing, installation, and operation of the charging infrastructure
Amsterdam/Berlin, 28 September 2026 — Conference and seminar properties offer particularly suitable conditions for destination charging. Guests typically stay for several hours or overnight, while their vehicles remain parked on site. Pluq is therefore specifically expanding its charging infrastructure at locations where vehicles are naturally parked for longer periods.
A current example is Chateauform, a provider of conference, seminar and event venues for corporate clients. Pluq has installed 24 charging points at six of Chateauform’s nine locations in Germany. The latest site is Burg Hemmersbach near Cologne/Bonn, equipped with four charging points with a total capacity of 44 kilowatts.
“Conference venues have a predictable charging profile. Guests stay for several hours or overnight – which is precisely what destination charging is designed for. In addition, these locations are often situated in rural areas, where public charging infrastructure is less dense than in cities,” says Pieter Zijlema, CEO and Co-Founder of Pluq.
Other locations equipped with Pluq charging infrastructure include Schloss Krickenbeck on the Lower Rhine with six charging points, Schloss Ahrenthal in Rhineland-Palatinate with four charging points, Schloss Velen in the Münsterland region with four charging points, Schloss Rothenbuch in the Spessart region with two charging points, and Seminarhaus Starnberger See in Bavaria with four charging points.
The infrastructure is provided under Pluq’s “Charging as a Service” model. Pluq covers the investment and ongoing operating costs, while the site operator provides the required space. This means that the operator incurs neither acquisition nor operating costs.
The Chateauform project is part of Pluq’s broader activities in the hospitality, real estate and healthcare sectors. Pluq is active in seven European countries and also operates charging infrastructure at Chateauform locations in the Netherlands and Belgium.
About Pluq
Pluq was founded in Amsterdam in 2019 by Pieter Zijlema and Tom de Kort and specialises in destination charging. The company finances, installs and operates charging infrastructure at fixed destinations for owners and asset managers who do not invest themselves. Its operator model, “Charging is a Service”, is free of CAPEX and OPEX and is aimed at large-scale portfolios in the real estate, hospitality and healthcare segments. Pluq is currently active in seven countries: the Netherlands, Belgium, Luxembourg, Germany, Austria, France and Spain. The company is backed by Swedish financing partner P Capital Partners with 50 million euros and is building a Europe-wide charging network with the goal of 30,000 charging points by 2030. Pluq operates charging infrastructure at more than 650 locations across Europe, featuring dynamic load management, including over 820 charging stations in Germany. More information online at www.pluq.eu
About Chateauform
Chateauform was founded in France in 1996 by Jacques Horovitz and Daniel Abittan. The company operates over 70 historic castles, manors, and city venues across seven European countries, dedicated exclusively to corporate events, seminars, and conferences. Chateauform has been present in Germany since 2011 and manages nine properties in North Rhine-Westphalia, Rhineland-Palatinate, Bavaria, and Brandenburg. More information online at www.chateauform.com
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