Why invest in char­ging sta­tions and not in your core business?

Companies sometimes regard charging stations as a sensible investment. They even want to turn them into a business model. But why would you do

Now it feels like I am preach­ing to the choir and try­ing to con­vince you that you should not invest in char­ging sta­tions because we want to do it for you. 

In a way, of course, it is. Pluq would like to install char­ging sta­tions at your loc­a­tion. But with this blog, I mainly want to pro­tect you from a fiasco.

We have already estab­lished that there is still a great deal of ignor­ance in the world of char­ging sta­tions. As a res­ult, you risk receiv­ing the wrong advice. That risk often trans­lates into high bills.

  • Con­struc­tion is more expensive
  • More cable was needed than expected
  • No future expan­sion is envisaged
  • The repav­ing cost more man-hours than anticipated
  • Raw mater­i­al prices are rising

An excess of 30% is no excep­tion, with all sorts of nasty con­sequences. The mal­func­tions in the long run or the pre­ma­ture need for expan­sion mean you have to cough up a hefty sum while you have not yet earned back the pre­vi­ous investment.

One of our very first cus­tom­ers, the own­er of a small res­taur­ant in Bra­bant, was plan­ning to buy and install char­ging sta­tions him­self. After receiv­ing sev­er­al quotes, he cal­cu­lated that three char­ging sock­ets would cost him 25,000 euros. All-in. This shocked him. Accord­ing to his cal­cu­la­tions, it would take at least six years to earn this amount. If he used this money to ren­ov­ate two hotel rooms, he could charge 20 euros more per night. The upshot was that he left the char­ging sta­tions‘ pur­chase, install­a­tion, and main­ten­ance to us.

Why invest in char­ging sta­tions if it is not your core business?

There is so much more to it than meets the eye. What do you do if someone drives a char­ging sta­tion out of the ground? Do you know about soft­ware updates and modem adjust­ments? What do you do when in 2030, over 30% of cars will be elec­tric, and you will need many more char­ging sta­tions to meet the elec­tri­city demand? Are you able to mon­it­or and man­age an intel­li­gent sys­tem of char­ging sta­tions that talk to each other?

A large office com­plex facil­ity man­ager recently told me that he did not want to invest in char­ging sta­tions because the return was too low. Small fruit‘, he said, not worth it. He’d instead invest in upgrad­ing the build­ing and opted for a full char­ging sta­tion ser­vice. He didn’t want to call a mech­an­ic every time there was a prob­lem. It was a waste of time.

Free char­ging sta­tions are ideal for businesses:

  • who have no money but want to offer their customers.a rechar­ging service
  • who have money but believe that ‚atyp­ic­al activ­it­ies‘ should not cost anything.
  • Who wants to invest money in char­ging sta­tions but is afraid of los­ing focus on their core business.
  • Which have such high turnovers that reliev­ing them of the bur­den is more prof­it­able than the long-term return.

Each com­pany will have a dif­fer­ent argu­ment. From con­ver­sa­tions with cus­tom­ers, it has become clear that invest­ments in the core busi­ness gen­er­ally gen­er­ate more turnover than an invest­ment in char­ging stations.

As the dir­ect­or of a theme park, you should think twice about invest­ing 100,000 euros in a char­ging sta­tion with 10 posts or use the money to buy a new roller coast­er and let a char­ging sta­tion spe­cial­ist take care of it all for free.

At Pluq, we tend to think it’s a no-brainer…

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