E-mobility is becoming standard in the hotel industry. Pluq takes the entire burden off operators, from financing and construction to ongoing operation.
- Four H24 Group hotels in Berlin, Brandenburg and the Harz region electrified: 11 charging points, 6 stations, 132 kilowatts of total output
- Operator model free of CAPEX and OPEX: Pluq carries investment, operation and risk, while owners share in the revenue through a transparent revenue split
- German business expanding: Pluq is active in hospitality, real estate and healthcare, with further sites and framework agreements in preparation
Amsterdam/Stuttgart, 28 July 2026 — Dutch destination-charging operator Pluq has equipped four hotels of the H24 Group in Berlin, Brandenburg and the Harz region with charging infrastructure for electric vehicles. The hotel group incurs neither investment nor operating costs. The eleven charging points were commissioned within one week.
Pluq finances, installs and operates the charging infrastructure including the grid connection and carries the operational risk. For owners and asset managers, the rollout therefore ties up no capital, and they share in the revenue through a transparent revenue split. Through a central portal, Pluq consolidates all of an owner’s sites and delivers consumption, usage and CO₂ data across the entire portfolio. Investment-free operator models of this kind have long been standard in the Netherlands.
“Our model is zero cost for the owner. No investment, no operating expense, no risk. In Germany, charging infrastructure is shifting from optional to mandatory, and for owners and asset managers that is a question of portfolio strategy, not of comfort. We take on exactly this task in full, financially, technically and in reporting,” says Pieter Zijlema, CEO and co-founder of Pluq.
At the H24 Group, Pluq has brought four sites into operation. A fifth, technically more complex site in Berlin-Lichtenberg is currently in grid-connection planning.
“In the hotel industry, charging infrastructure has gone from a nice-to-have to a booking criterion. We wanted to offer our guests this experience without becoming an infrastructure operator ourselves. Pluq’s model makes exactly that possible,” says Michael Gruenewald, Managing Director of the H24 Group.
About Pluq
Pluq was founded in Amsterdam in 2019 by Pieter Zijlema and Tom de Kort and specialises in destination charging. The company finances, installs and operates charging infrastructure at fixed destinations for owners and asset managers who do not invest themselves. Its operator model, “Charging is a Service”, is free of CAPEX and OPEX and is aimed at large-scale portfolios in the real estate, hospitality and healthcare segments. Pluq is currently active in seven countries: the Netherlands, Belgium, Luxembourg, Germany, Austria, France and Spain. The company is backed by Swedish financing partner P Capital Partners with 50 million euros and is building a Europe-wide charging network with the goal of 30,000 charging points by 2030. Pluq operates more than 650 sites across Europe with dynamic load management. For more information, visit: www.pluq.eu
About H24 Hotels
The H24 hotel group was founded in Berlin in 2015 by Wilhelm and Michael Gruenewald and stands for modern, comfortable accommodation in Germany. The group currently operates nine sites with around 500 rooms and some 950 beds. Annual revenue is around 10 million euros. H24 relies on digital processes and sustainable operation. For more information, visit: www.h24hotels.com
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