When discussing Smart Charging, people usually think of algorithms, energy loads, and high-tech systems. But what if we told you Smart Charging isn’t really about technology?

It’s about time, comfort, and a different mindset. Kids already know this. They don’t carry the baggage of the past. For them, plugging in an EV is normal. Electric driving is a given. And charging? That happens when the car stands still at work, the zoo, the restaurant, or the hotel you’re staying at.

Welcome to the world of smart charging in the Pluq style.

What is Smart Charging?

Ask ten people and you’ll get ten different answers:

• It’s charging EVs efficiently, using more power when there’s green energy available.
• It’s avoiding peak grid demand to prevent outages or penalties.
• “Talking chargers” share available power across multiple electric vehicles (EVs) to achieve load balancing.

Yes, we offer all of that. Every Pluq charging hub is Smart Charging-enabled. But for us, the tech is just the baseline.

We can do more.

• One car charges faster because the driver has a meeting in 30 minutes.
• Another gets a boost overnight when the rates are low.
• Thanks to predictive data and remote-controlled charging patterns, a parking lot powers 3× more EVs daily than the grid operator thought possible.

But this still isn’t what makes Smart Charging truly smart.

Smart Charging is about people, about time.

Smart Charging isn’t just about energy efficiency or clever algorithms — it’s about giving people their time back.

In today’s fast-moving world, time has become the most precious commodity. After a long day at work, no one wants to sit at a highway charger waiting for their battery to fill. People want to go home, cook dinner, read bedtime stories, unwind with their partner, meet friends, or hit the gym. They want to live, not wait.

Smart Charging means charging where you are, at your destination. Your vehicle should charge while you’re doing what matters most.

While you’re in a meeting.
While you’re having lunch.
While your child is at swimming lessons or football practice.
While you’re making memories, not miles.

This is what modern mobility should look like: seamless, stress-free, and human-centered. When people leave work, they don’t want more to-do’s.
They want time. Quality time.

And that’s precisely what we’re giving them. Smart Charging means charging where you are, at your destination. It’s about saving your team the 40-minute detour to a highway charger after work.

That’s why more companies are embracing destination charging, letting EVs recharge when and where it makes sense. Pluq’s charging-as-a-service model covers all costs and risks for 10 years. If a charger fails, we fix it fast. If it’s offline, we don’t earn either.

Smart also means profitable.

Furthermore, Smart Charging boosts your hospitality, increases revenue, and cuts emissions, all at once.

• Happy visitors stay longer and spend more.
• Employees appreciate the benefit of workplace charging.
• You share in the profit per kWh delivered.
• Your CO₂ footprint goes down — and your brand goes up.

Our pricing model is just as smart: fair and accessible. We believe everyone should be able to drive electric and charge affordably.

Ask the restaurant owner who replaced his ultra-fast Tesla charger with our 22kWh AC station. Drivers now walk inside, grab coffee, and stay for lunch, because they enjoy their time. The charger became a revenue generator.

Even smarter? Dynamic pricing

With dynamic energy contracts, we can charge more for low-price windows and less when power is expensive without compromising battery fill. The result? Lower cost, better grid management, and more innovative energy use.

Smart Charging, reimagined

So no, Smart Charging isn’t only about flashy dashboards or complex hardware. It’s about:

• Managing time.
• Making sustainability effortless.
• Giving people more freedom in how they live, work, and move.

Your kids already expect it.