“EV charging has a positive impact on our guest satisfaction and reviews, and zero impact on our daily operations or front desk.”
— Gabriela Aguilar, Assistant Manager Front Office, NH Collection Antwerp Centre
Minor Hotels | Belgium, Netherlands, Luxembourg | 8 locations | 61 Pluq charging points
Across Belgium, the Netherlands, and Luxembourg, Pluq operates EV charging infrastructure at eight Minor Hotels from NH Brussels Airport to NH Collection Antwerp Centre. The properties serve a mix of business travelers, leisure guests, and long-stay visitors, many of whom arrive by electric vehicles and expect reliable charging as part of their stay. With 61 Pluq charging points across these eight locations, that expectation is met consistently, without adding additional workload to the hotel teams.
The challenge: A guest expectation that cannot become a hotel operation
Hotel teams are focused on the guest experience. Not managing charging hardware, handling billing, or troubleshooting incidents in a parking garage. Having EV charging is a reason for guests to choose one hotel over another. Traditional charging solutions shift new responsibilities onto front desk and facility teams: access cards to issue, rates to set, maintenance to coordinate, guest questions to answer. For teams already managing check-ins and guest satisfaction, these additional tasks and responsibilities distract from the core business.
Pluq’s approach: Fully managed, sized per location
Each of the eight hotels was assessed individually; grid capacity, parking layout, and guest profile, and sized accordingly. Centrally monitored and operated by Pluq with no involvement required from hotel staff. Pluq’s open platform supports all charging card and credit card providers, so any guest can start a session independently. Billing, maintenance, and incident resolution sit entirely with Pluq.
In practice: Four years, zero calls at the front-desk
For Gabriela Aguilar, Assistant Manager Front Office at NH Collection Antwerp Centre, the experience has been consistently frictionless.
“We expected confusion upfront, about how things work, how to pay. But I can’t recall a single moment in four years where I had to go downstairs. The chargers just work.”
— Gabriela Aguilar, Assistant Manager Front Office, NH Collection Antwerp Centre
At NH Antwerp, charging questions never reach the front desk. Guests handle sessions independently. What does reach the team is the upside: guest reviews that specifically mention the EV chargers, and regulars who return because reliable charging is guaranteed.
The result: The best amenity is the one that runs itself
Across these eight hotels, EV charging runs invisibly, and that is precisely the point. What does surface is the upside: guest reviews that specifically mention the chargers and regulars who return, because reliable charging is guaranteed.
“Guests notice. Whether it is in their reviews or in the conversations after checkout, reliable charging in a central parking garage consistently comes up as something they genuinely value.”
— Gabriela Aguilar, Assistant Manager Front Office, NH Collection Antwerp Centre
Guests arrive, charge, and leave satisfied. Hotel teams stay focused on hospitality. The result is better reviews, returning guests, and an amenity that improves the guest experience without creating a single additional task for the team.
Reliable EV charging for your hospitality location
Pluq partners with hotels and hospitality operators across Europe to deliver EV charging that is fully managed, professionally operated, and financially risk-free, with zero upfront investment and no added workload for your team.