At Pluq, we believe long-term partnerships create certainty and continuity. That’s why our Charging as a Service (CaaS) model guarantees companies reliable EV charging for ten years, without worrying about installation, maintenance, or management. You benefit from all the advantages of EV infrastructure without any financial or operational stress. With zero risk and full support, your horizon remains bright from day one.
Why ten years?
Most of our Dutch and Belgian clients understand and appreciate our standard ten-year agreement. In fact, in Belgium, some companies are now requesting 15-year commitments, because they value stability and hassle-free service.
The rationale is simple: installing and maintaining charging infrastructure is expensive. Depending on the site, upfront costs can run into the tens of thousands of euros. It often takes six to seven years to break even, especially since Pluq keeps pricing low to make EV charging accessible for end users. We only start turning a profit in the final years of a contract.
This model works effectively because our scale enables efficient operation. However, for companies with only a few charging points, investing in and managing EV infrastructure themselves is often not worth it. Instead, they choose Pluq to handle everything—at no cost to them—and share in the revenue per kilowatt-hour charged.
“These companies value peace of mind,” says Pluq CEO Pieter Zijlema. “Charging isn’t their core business, so they leave it to us.”
A real-life example
Recently, one of our advisors visited a hotelier who got interested in installing four charging stations. After an on-site assessment, our advisor proposed three double-socket stations (six charging points) with room to scale.
When the hotelier received the ten-year contract, he hesitated:
“Ten years is a long time.”
Our advisor explained:
“Yes, but that’s what allows us to cover all costs, take on all risk, and give you a share in the revenue, without any effort from your side.”
The hotelier replied:
“But what if another provider offers me a better deal in a few years?”
“That’s exactly why we can’t allow early cancellations without compensation. We invest heavily up front and only recover that investment over time. If you exit early, we lose everything.”
Ultimately, the logic prevailed. Long-term commitment enables low pricing, reliable service, and scalable infrastructure.
What does ten years mean?
Ten years often pass faster than we expect:
- Your child enters high school
- A doctor finishes medical school
- Major construction projects wrap up
- A forest matures
In energy infrastructure, a decade is standard for stability. Consider mortgages, lease agreements, life insurance, or pension plans—they all work over long time horizons.
Our contracts are designed similarly: solid, secure, and beneficial for both parties.
Flexibility within commitment
Our contracts follow the property, not just the owner. The contract remains in place if the site is sold or handed over to a new manager. If the site is repurposed in a way that no longer accommodates charging, the agreement can be bought out according to a clear formula.
“So far, no client has had an issue with this,” says Pieter.
After ten years, contracts auto-renew annually with flexible notice periods.
And for those seeking even more stability? We now offer 15-year agreements on request.
Long-term partnerships, long-term performance
At Pluq, loyalty goes both ways. Our success depends on our clients’ success. When a charging station goes offline, it’s not just inconvenient—it stops generating revenue. That’s why our service team reacts fast. If a unit fails, we replace it. Our performance guarantee is built into every contract.
We don’t just install chargers—we value relationships.
Final thoughts
A ten-year agreement may seem long, but it’s a prudent choice for property owners and facility managers seeking reliable service, predictable returns, and minimal investment. It’s why clients stick with us, and why some even ask for more.
By keeping tariffs low and taking care of everything, we help accelerate the energy transition. With Pluq, you get peace of mind, long-term support, and a charging solution that grows with you.
Want to learn how a decade of smart charging can transform your property?
