Written by Bas Cardon

To invest or not to invest? That’s the question

Several colored cubes, each with a 10 euro banknote on top, are arranged on a brown surface in a geometric pattern. The cubes are white, brown, and blue.

The future of electric driving looks promising, but that doesn’t mean companies should blindly jump into EV charging. For some, pausing or reconsidering how and where they invest their resources may be a smarter approach.

EV infrastructure is growing rapidly, but significant hurdles remain. One of the biggest? Grid congestion. You’re not alone if you’re unsure whether your location has sufficient network capacity to support electric vehicle (EV) chargers. Many businesses are asking the same question across the Netherlands, Belgium, and Germany.

The answer isn’t always straightforward, but it’s rarely a flat no.

Key factors to assess before installing chargers

Before you invest, consider these three critical elements:

  1. Maximum grid connection capacity
    How much power can your metering cabinet handle?
  2. Your contracted capacity
    This is the amount you’ve agreed to use with your grid operator. It’s often lower than your technical max.
  3. Your peak consumption history
    What’s been your real usage over the past 12 months? You can request this from your grid operator or authorize Pluq to retrieve and analyze it.

With this data, we can determine whether your site is ready for EV charging.

Why caution might be wise

Technological change is happening fast. Battery ranges are increasing, charging speeds are improving, and new concepts — like charging while driving — are being piloted in places like Michigan and Sweden. Wireless charging via inductive pads is also developing rapidly. In a few years, today’s chargers could feel outdated.

This doesn’t mean you should avoid EV charging, but you should be strategic about it.

The cost barrier: A genuine concern

For many organizations, it’s not just about timing. It can also be a budget issue. Some companies don’t have the capital to invest in EV infrastructure. Others, such as housing associations, social landlords, or nonprofit organizations, may be legally restricted from spending on anything outside their core mission.

And let’s face it: chargers aren’t cheap. The cost of equipment, installation, electrical upgrades, and long-term maintenance can run into the tens of thousands of euros. Pluq’s advantage: Scale and experience

At Pluq, we’ve installed over 2,400 charging points across five countries. Our size lets us:

  • Work smarter with data, load balancing, and peak shaving
  • Avoid common installation mistakes
  • Choose the correct charger for the right site

That’s why we’re comfortable investing, even if others hesitate.

No-cost, no-risk: Charging as a Service

If you’re unsure about the timing or the financial risk, remember this: you don’t have to pay to offer EV charging.

With Pluq’s Charging as a Service model:

  • We cover the investment
  • We install and maintain everything
  • You earn from day one, with zero hassle

Whether you decide to invest or not, one thing is certain: EV adoption is accelerating. Make sure your site doesn’t fall behind.

Ready to future-proof your charging strategy?

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